About Us


Aaron Basha is a luxury jewelry brand best known for its unconventional designs and playful signature charms. Founded in 1906, the House of Basha has become synonymous with “magical treasures” lovingly crafted “for the child at heart.” Over 100 years later, Aaron Basha is run by Regine Basha, the fourth generation of jewelry designers in the Basha family.

Drawing inspiration from his personal and professional experiences, Aaron Basha seamlessly infused a sense of nostalgia into all of his high-quality designs. From celebrations of birth to the commemoration of lifelong relationships, each design is a unique memento for celebrations of life, love, family, and every occasion. Incorporating themes of love, vitality, and youth into his work, the house captured the hearts of high-profile clientele, international royalty, and a wide net of devoted consumers from around the world.

Allow us to introduce you to Regine Basha - a name synonymous with Aaron Basha, the heritage jewelry brand that has existed since 1908. Regine, the newfound torchbearer of this legacy and now the creator of her own namesake brand, designs jewelry with the intention of healing, enlightenment, and protection.

Regine, an enchanting blend of avid surfer, world explorer, meditation enthusiast, yogi, mom, and spiritual warrior, has turned her experiences into tangible art. Embracing her missteps, she celebrated her struggles and her victories large and small, while unearthing a profound truth: self-care is the epitome of self-love. Amazingly, she was able to achieve the delicate balance of raising three children on her own, and still find time for herself…something many women will relate to.


Regine’s sacred pieces have gained a cult following on social media from celebrities to influencers alike, causing her hero design, the Abracadabra Triangle Pendant, to sell out time after time. With beachfront pop-ups and shop-in-shops in elite havens like Faena, Palm Beach, Love Shack Fancy, and the Nobu Hotel in Ibiza, showcasing her jewelry, luminaries like Alicia Keys and Brittany Peltz have found themselves beguiled by her creations.