Born from a family legacy of artistry and soul, Aaron Basha transforms life’s milestones into timeless treasures. From the beloved baby shoe to today’s modern talismans, each piece radiates the spirit of celebration, protection, and becoming. Reminding us that jewelry can hold not just beauty, but meaning.
The Legacy
In 1906, Regina Basha, Regine's grandmother and namesake, became one of Iraq's first female entrepreneurs. She was the jeweler to the royal family, known for her artistry and resilience.
Regine's father grew up by her side, learning the craft. His first commission was for the King himself: a pair of cufflinks. But when war forced them to flee, he crossed into Iran under the cover of night, smuggling her handmade jewelry. He was caught, robbed, and nearly killed, but miraculously survived.
That history, the risk, the artistry, the will to survive, lives inside the Aaron Basha brand. And now, it lives in Regine.
The Journey
Before the age of 12, I had lived in five different countries. New languages, new schools, always the pain of leaving friends just as I found my footing. What felt like instability became my superpower, I learned to reinvent myself and create beauty in the unfamiliar.
At Tulane, I sold costume jewelry to sororities, planting the seeds of something bigger. After graduation, I became a diamond dealer, but when I asked for flexibility and was told no, I walked away. My father convinced me to join the family brand, but for years, I felt like a passenger. I had ideas, vision, passion, but she wasn’t steering the ship.
The Transformation
Then came COVID. We closed our Madison Avenue flagship and pivoted online. That was the moment I stepped into leadership. I made my father a promise: give me one year.
That year changed everything. For the first time, I became fully committed. I realized I couldn't just preserve what Aaron Basha was, I had to evolve it. That's how the Regine Basha identity was born: collections rooted in spirituality, manifestation, and meaning.
Recently, it came full circle. My daughter is now at Tulane. We hosted an Aaron Basha pop-up at her Kappa sorority house, the same type of event I once dreamed of. Standing there, watching her wear and share the legacy I've helped shape, was beyond magical.
Now, I carry this message forward: Honor the past, embody the present, and design a future that feels like truth. When you lead with love and commit to your vision, the universe responds.
Creating jewelry that tells the story of becoming.
