About Us
Aaron Basha is a luxury jewelry brand best known for its unconventional designs and playful signature charms. Founded in 1906, the House of Basha has become synonymous with “magical treasures” lovingly crafted “for the child at heart.” Over 100 years later, Aaron Basha is run by Regine Basha, the fourth generation of jewelry designers in the Basha family.
Drawing inspiration from his personal and professional experiences, Aaron Basha seamlessly infused a sense of nostalgia into all of his high-quality designs. From celebrations of birth to the commemoration of lifelong relationships, each design is a unique memento for celebrations of life, love, family, and every occasion. Incorporating themes of love, vitality, and youth into his work, the house captured the hearts of high-profile clientele, international royalty, and a wide net of devoted consumers from around the world.
Meet Regine Basha
The soul behind the next chapter of Aaron Basha
As a mother of three, a seeker, a creator, and now—proudly—the woman carrying forward the legacy of the Aaron Basha name. My parents & siblings built this brand with love, whimsy, and a deep belief that jewelry should make people smile. I grew up surrounded by my father’s magic, watching him bring joy to generations with his playful and iconic designs—from baby shoes to ladybugs—each piece carrying a story, a sentiment, a spark of joy.
But stepping into his shoes wasn’t just about continuing a business—it was about rediscovering and redefining what legacy means.
When life handed me its share of twists and turns—divorce, single motherhood, reinvention—I returned to what had always grounded me: creativity, spirituality, and the quiet power of beauty. I realized I didn’t just want to make jewelry. I wanted to create tools for transformation—pieces that carried meaning, protection, and intention. Pieces that reminded women (myself included) of their power, their light, and their ability to create magic in their lives.
That’s how the Abracadabra Collection was born—anchored in the ancient power of the spoken word, and a reflection of the journey from self-discovery to self-mastery.
Today, Aaron Basha is a blend of both worlds: our beloved, iconic designs that continue to bring joy and nostalgia—and new creations rooted in empowerment, healing, and spiritual connection. A celebration of past and present. Heritage and evolution.
You’ll find our jewelry in sacred spaces and luxury destinations alike—from Ibiza to Palm Beach, worn by women who want to feel more connected, more beautiful, and more themselves.
This isn’t just my story. It’s a continuation of the one my father began, now told through a feminine, modern lens.
Welcome to Aaron Basha. And welcome to your magic!
Xo
Regine
