Treasures of Timeless Meaning
Four Generations, One Playful Spirit
How Regine Basha keeps the magic alive after 100 years
Personalize Custom Bangle
The Aaron Basha Collections
Journey Through Our Legacy
1906
The Royal Beginning
Regine Basha opens her atelier in Baghdad, handcrafting bespoke pieces for the King of Iraq and his wives. Her designs attract an international following, making her a pioneer in luxury jewelry.
1976
Montreal Debut
Aaron Basha opens his first boutique, Regine Jewelers, inside the Four Seasons Hotel in Montreal. He honors his mother’s name and creative spirit in the foundation of the brand.
1982
London Calling
The brand expands internationally with a boutique in London’s prestigious Mayfair Hotel. Aaron Basha’s whimsical luxury begins charming clients across Europe.
1987
Madison Avenue
Aaron Basha opens his namesake flagship on Madison Avenue in New York City. The brand quickly becomes a beloved destination for playful fine jewelry.
1990
The Baby Shoe is Born
Aaron & Margos first grandchild is born. The iconic baby shoe debuts, becoming a universal symbol of motherhood, love, and new beginnings. For over three decades, it shines as a prominent motif on Madison Avenue.
1998
Evil Eye Revolution
Aaron introduces the evil eye charm to the U.S. market. Once a Mediterranean and Middle Eastern talisman, it becomes a widely recognized symbol of protection and style across America.
2010
Briolette Collection
Inspired by a piece at the Victoria and Albert Museum in London, Aaron creates the Briolette Collection. The elegant, faceted drops spark a global trend for briolette-cut gemstones in fine jewelry.
2020
New Generation
Regine Basha, Aaron’s daughter, continues the family legacy. She infuses the brand with a modern vision, spiritual symbolism, and a message of unity & consciousness.