Since 1906

Crafting symbols of love, joy and legacy

Where moments become heirlooms
Discover Collections

Treasures of Timeless Meaning

Each piece carries its own power, protection, and blessing

Four Generations, One Playful Spirit

How Regine Basha keeps the magic alive after 100 years

Personalize Custom Bangle

Create your own unique story with a customized Aaron Basha bangle, adorned with the charms that speak to you.

The Aaron Basha Collections

Our unique vermeil uses 5 microns of 18K gold, allowing pieces to be safely worn in water.

Abracadabra means I create as I speak.

Journey Through Our Legacy

A century of turning life's milestones into wearable treasures

1906 - The Royal Beginning

Regine Basha crafts for the King of Iraq in Baghdad

1976 - Montreal Debut

Aaron opens Regine Jewelers at the Four Seasons

1982 - London Calling

The brand arrives at London's prestigious Mayfair Hotel

1987 - Madison Avenue

Our iconic flagship opens in New York City

1990 - The Baby Shoe is Born

A grandchild's birth inspires our signature charm

1998 - Evil Eye Revolution

Ancient protection becomes America's beloved talisman

2010 - Briolette Collection

Aaron's visit to the museum inspired this collection

2020 - New Generation

Regine Basha brings modern vision and consciousness

1906

The Royal Beginning

Regine Basha opens her atelier in Baghdad, handcrafting bespoke pieces for the King of Iraq and his wives. Her designs attract an international following, making her a pioneer in luxury jewelry.

1976

Montreal Debut

Aaron Basha opens his first boutique, Regine Jewelers, inside the Four Seasons Hotel in Montreal. He honors his mother’s name and creative spirit in the foundation of the brand.

1982

London Calling

The brand expands internationally with a boutique in London’s prestigious Mayfair Hotel. Aaron Basha’s whimsical luxury begins charming clients across Europe.

1987

Madison Avenue

Aaron Basha opens his namesake flagship on Madison Avenue in New York City. The brand quickly becomes a beloved destination for playful fine jewelry.

1990

The Baby Shoe is Born

Aaron & Margos first grandchild is born. The iconic baby shoe debuts, becoming a universal symbol of motherhood, love, and new beginnings. For over three decades, it shines as a prominent motif on Madison Avenue.

1998

Evil Eye Revolution

Aaron introduces the evil eye charm to the U.S. market. Once a Mediterranean and Middle Eastern talisman, it becomes a widely recognized symbol of protection and style across America.

2010

Briolette Collection

Inspired by a piece at the Victoria and Albert Museum in London, Aaron creates the Briolette Collection. The elegant, faceted drops spark a global trend for briolette-cut gemstones in fine jewelry.

2020

New Generation

Regine Basha, Aaron’s daughter, continues the family legacy. She infuses the brand with a modern vision, spiritual symbolism, and a message of unity & consciousness.